Jason Kanigan
New member
After 15 years of B2B experience, I encountered the IM style of marketing.
Overflowing with hype. Deafeningly loud. Uncompromisingly relentless.
So I learned that style, and made a lot of sales without needing affiliates.
But after a few years of that, I wanted to return to the B2B world.
And there, I discovered, my new IM voice did not serve me well.
Watch this video to find out why:
When writing your copy, consider:
> how did your visitor arrive at the sales page?
> what frame of mind are they in?
> what purpose do they have (and remember, in serious B2B, it's not always "To save/make money" or "To buy a product or service.")
The marketing noise you make for IM is not the right kind of noise for serious B2B selling.
Overflowing with hype. Deafeningly loud. Uncompromisingly relentless.
So I learned that style, and made a lot of sales without needing affiliates.
But after a few years of that, I wanted to return to the B2B world.
And there, I discovered, my new IM voice did not serve me well.
Watch this video to find out why:
When writing your copy, consider:
> how did your visitor arrive at the sales page?
> what frame of mind are they in?
> what purpose do they have (and remember, in serious B2B, it's not always "To save/make money" or "To buy a product or service.")
The marketing noise you make for IM is not the right kind of noise for serious B2B selling.