Jason Kanigan
New member
Are you a marketer, a salesperson, a business owner, a copywriter...
...and you want to "go for the jugular" in selling?
Pain points are a powerful way of getting into your buyer's head--FAST. And once you're there, it's easy to move the conversation forward.
Pain points are NOT features, and they are not benefits. They are key phrases the buyers in your target market have actually said, and they say these exact phrases precisely. Once you repeat these phrases to a new prospect, they're like keys that unlock the buying instinct.
Are pain points easy to uncover? Somewhat. You must be willing to begin badly, which many, foolishly, are not. But the information is out there. Your target market is passing it around right now.
Watch this video, which is an introduction to pain points, to learn more about pain points, why they work, and how you can start using them in your business:
...and you want to "go for the jugular" in selling?
Pain points are a powerful way of getting into your buyer's head--FAST. And once you're there, it's easy to move the conversation forward.
Pain points are NOT features, and they are not benefits. They are key phrases the buyers in your target market have actually said, and they say these exact phrases precisely. Once you repeat these phrases to a new prospect, they're like keys that unlock the buying instinct.
Are pain points easy to uncover? Somewhat. You must be willing to begin badly, which many, foolishly, are not. But the information is out there. Your target market is passing it around right now.
Watch this video, which is an introduction to pain points, to learn more about pain points, why they work, and how you can start using them in your business: