Jason Kanigan
New member
For many years I believed that making a high ticket sale was AS EASY as making a low ticket one.
I'm talking $1000s instead of $100s.
What I learned just a few years ago is that it is actually EASIER to make that high ticket sale instead of the low ticket one.
And this is a critical mind set shift you must make if you want to earn more money.
Many people are afraid of raising prices.
They are worried customers will not buy if the prices are too high.
And this fear keeps them at a much lower income than they could make.
Let's explore what happens in both the low and high ticket selling situation.
In the LOW TICKET situation the customer typically...
...has to rob from Peter to pay Paul
...is afraid your solution won't work
...is banking on a home run from your offering
...is turned off if they are a high ticket buyer--the low price means to them that it can't be very good
...lacks commitment to the solution.
In the HIGH TICKET selling situation, the customer usually...
...has the money and more besides
...believes your solution is going to work
...has realistic expectations about the results
...knows they need to make a significant investment to get an even more significant result
...has commitment to the solution, because the price to get in was high.
When a high ticket buyer purchases, they simply move money from the pile they already have.
When a low ticket buyer buys, they must take the money from somewhere else that it is already needed.
This is a major reason why high ticket sales are easier:
The people who have money HAVE MONEY. The people who don't have money DON'T HAVE MONEY.
Sounds dumb, doesn't it...but if it's so dumb, why do sellers behave as if the opposite was true?
How could you apply this principle in your own business?
I'm talking $1000s instead of $100s.
What I learned just a few years ago is that it is actually EASIER to make that high ticket sale instead of the low ticket one.
And this is a critical mind set shift you must make if you want to earn more money.
Many people are afraid of raising prices.
They are worried customers will not buy if the prices are too high.
And this fear keeps them at a much lower income than they could make.
Let's explore what happens in both the low and high ticket selling situation.
In the LOW TICKET situation the customer typically...
...has to rob from Peter to pay Paul
...is afraid your solution won't work
...is banking on a home run from your offering
...is turned off if they are a high ticket buyer--the low price means to them that it can't be very good
...lacks commitment to the solution.
In the HIGH TICKET selling situation, the customer usually...
...has the money and more besides
...believes your solution is going to work
...has realistic expectations about the results
...knows they need to make a significant investment to get an even more significant result
...has commitment to the solution, because the price to get in was high.
When a high ticket buyer purchases, they simply move money from the pile they already have.
When a low ticket buyer buys, they must take the money from somewhere else that it is already needed.
This is a major reason why high ticket sales are easier:
The people who have money HAVE MONEY. The people who don't have money DON'T HAVE MONEY.
Sounds dumb, doesn't it...but if it's so dumb, why do sellers behave as if the opposite was true?
How could you apply this principle in your own business?