Yes, Reputation management for a website is so much important for getting regular visitors. It's also so much important for protecting a brand image of a company. Negative reviews about your company will damage your brand image. When Potential customers will search for your company, they will see these negative reviews and generally they will choose to buy their products or services from other company. If a company want to sell their products or services properly to their clients, then Reputation management is essential for them.
What do you think?