Ramish Rana
New member
Marketing your talent is literally the difference between a 1000$ and a 5000$ profit every month. I have heard people ask the same questions over and over again,
What are THEY doing right?
What are WE doing wrong?
Marketing! That's what THEY are doing spot on! I used to be so frustrated when I started writing and improving SEO for clients, somehow, the "big fish" NEVER came my way. It used to annoy me when I saw less talented people generating eye popping figures every month. The difference? Better deals, client confidence and trust. Naturally, I couldn't simply wait for my competition to screw up so I could land their clients! So what can I do to surpass a great deal and consistent quality that is being offered to a client?
I contact them, tell them that I can rank their websites on the first page of Google.
Okay, maybe that wasn't the best finish to a cliffhanger, but hear me out, I know this is THE most antiquated method for offline marketing. Everybody does a sales pitch, I see others running in the same hamster wheel, everybody sticking to some form of cold canvassing to get clients. Cold calling, walking around the neighborhood, sending emails, sending direct mails etc. the list goes on and grows increasingly boring and exhausted. It doesn't matter how you draft your sales pitch, it’s what’s in it that’s going to change the way your business is perceived.
I knew a guy who went on to offer a BIG client a month of services at HALF the price, constant communication and what does he get? (if the client is happy) a year’s contract. This may seem extreme but, trust me, competition is tough and there is always another, insane deal out there to choose from. The trick is to find the balance between sounding “good” and “too good”. If a deal sounds too good to be true, most people are immediately suspicious and tend to believe that it is in fact, “not true”. The right number with just the right amount of benefits is how you land a VIP client. Trust me; using cheap bait is NOT how you catch a whale. VIP clients are always looking for the right mix of talent and a good price. Just because they can afford outrageously expensive deals does not mean they will take them. Try to cater to that need. Showcase how you have a combination of fresh talent and great expertise. Tell them what guarantees they will receive with you. Send a creative proposal, if you offer design services, show them off!
NEVER compromise on quality, because referrals is how you truly run a successful business. Pay the extra dime for really good people and try to not focus on profits alone and have a solid long-term strategy.
The best way to market your business and/or services? Make your entire social network work for you. When I was looking for great clients for my decor company and my writing agency I offered everyone in my network, a 10 percent commission on every client that they brought me if I signed them on. In short, I had a very decent team of around 800 people working for me. Referrals is still the ONLY time tested, sure short way of getting good clients.
So the chain goes like this, "A friend of a friend of a friend told me that this agency is awesome! you should try them out!"
Make your connections work for you. People ALWAYS ask their social circle for ideas and good service providers. They also trust their recommendations more. So I gave people an incentive to find me clients. A classic way of rewarding and reaping the benefits from it. The sheer volume of work that I got from these referrals was overwhelming.
What are THEY doing right?
What are WE doing wrong?
Marketing! That's what THEY are doing spot on! I used to be so frustrated when I started writing and improving SEO for clients, somehow, the "big fish" NEVER came my way. It used to annoy me when I saw less talented people generating eye popping figures every month. The difference? Better deals, client confidence and trust. Naturally, I couldn't simply wait for my competition to screw up so I could land their clients! So what can I do to surpass a great deal and consistent quality that is being offered to a client?
I contact them, tell them that I can rank their websites on the first page of Google.
Okay, maybe that wasn't the best finish to a cliffhanger, but hear me out, I know this is THE most antiquated method for offline marketing. Everybody does a sales pitch, I see others running in the same hamster wheel, everybody sticking to some form of cold canvassing to get clients. Cold calling, walking around the neighborhood, sending emails, sending direct mails etc. the list goes on and grows increasingly boring and exhausted. It doesn't matter how you draft your sales pitch, it’s what’s in it that’s going to change the way your business is perceived.
I knew a guy who went on to offer a BIG client a month of services at HALF the price, constant communication and what does he get? (if the client is happy) a year’s contract. This may seem extreme but, trust me, competition is tough and there is always another, insane deal out there to choose from. The trick is to find the balance between sounding “good” and “too good”. If a deal sounds too good to be true, most people are immediately suspicious and tend to believe that it is in fact, “not true”. The right number with just the right amount of benefits is how you land a VIP client. Trust me; using cheap bait is NOT how you catch a whale. VIP clients are always looking for the right mix of talent and a good price. Just because they can afford outrageously expensive deals does not mean they will take them. Try to cater to that need. Showcase how you have a combination of fresh talent and great expertise. Tell them what guarantees they will receive with you. Send a creative proposal, if you offer design services, show them off!
NEVER compromise on quality, because referrals is how you truly run a successful business. Pay the extra dime for really good people and try to not focus on profits alone and have a solid long-term strategy.
The best way to market your business and/or services? Make your entire social network work for you. When I was looking for great clients for my decor company and my writing agency I offered everyone in my network, a 10 percent commission on every client that they brought me if I signed them on. In short, I had a very decent team of around 800 people working for me. Referrals is still the ONLY time tested, sure short way of getting good clients.
So the chain goes like this, "A friend of a friend of a friend told me that this agency is awesome! you should try them out!"
Make your connections work for you. People ALWAYS ask their social circle for ideas and good service providers. They also trust their recommendations more. So I gave people an incentive to find me clients. A classic way of rewarding and reaping the benefits from it. The sheer volume of work that I got from these referrals was overwhelming.
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I'm sure my guys will enjoy this post.