Hello,
I have started out in marketing offline several years ago. I got pretty good at it so I decided to study direct marketing and copywriting. Well, from there I got attracted to the bright shiny object known as online sales pages.
I did that for around a year... and started to despise it.
Once I became disenchanted with online marketing I went back to the place I love- offline marketing.
For me it's like my finger is on the pulse of who I am working with. It is far more exciting for me.
The first thing I did is focus on the niche I know very well, the cleaning industry (carpet cleaning, window cleaning, house cleaning, etc).
I got my blog up, friended 1200 business owners on FB, then discovered Linkedin... and now I am busy.
Not only do I introduce typical online services to these businesses (like SEO), I also push offline advertising, with conviction.
I created a letter for a power washing company that was mailed to 40 targeted property managers. The result?
$33,000 in actual sales
It is now the most successful letter ever in that industry...
now this client is bragging me up everywhere. I got 3 more clients directly from him.
You can do this with sales letters, postcards, design, all-in-one (list acquisition, writing, design and mailing)
Even if you are not a good designer or writer, you outsource it! Just like SEO and website design.
Business owners are clueless about direct mail as they are about SEO. They are all still saying "just get my name out there!". The 'build it and they will come' days are over. They need ads that create leads, not recognition.
Any person who says 'direct mail is dead' either is trying to sell something online related, or a fool.
'Dead direct mail' fetches me $500 for a 1 page letter
Just wanted to let you know there are other services to sell offliners. My advice, work the social networks,
especially Linkedin. Create a 'group' for a certain niche..
TARGET THOSE IN THAT NICHE!
Become an expert like I did (in record time) and you will peak the interest of those needing a boost
Paul
