Accuracy and consistency in online listings - How important is that for Local SEO?

[alanmark]

Hello OMF members,

Today I was googling about how can I do SEO for my local small business and found that one guys has written in his blog that we have to list our business to different local business listing directories accurately. He also mentioned that we have to entry NAP very carefully and if possible we could also add NAPW.

What are your opinions about this and what do you guys know about NAP or NAPW?

 

[jcage]

Hello! I am learning about some basic SEO things, and I just stumbled upon the themes on https://www.webstarts.com/templates/photography whcih are good for SEO. Also, what do you think about Google Analytics? Is it really so important to use this tool?