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Recent content by titanlist

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    Upgrade Your Direct Mail Data List

    You wouldn’t want to send out mailers with graphics hand drawn by a kindergartner, would you? (Unless you were doing some type of campaign directed to parents of young children. In that case, it might be a pretty cute and brilliant strategy!) You also wouldn’t want your direct mail copy to be...
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    Are Millennials Killing Direct Mail

    Millennials have surpassed Baby Boomers as the largest generation and the biggest group of consumers. Now that Millennials have gotten older and have more buying power, many companies view them as a lucrative market that they want to tap into. Gen Y-ers have grown up with computers, the internet...
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    Direct Mail Trends for 2017

    We’re sure many people are surprised to see that direct mail is still a popular and effective advertising method in 2017. It continues to generate millions of dollars in revenue in a world of Apple watches and hover-boards! Here are a few trends we expect will dominate direct mail this year that...
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