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What is the difference between PPC and CPC?

rasel123

New member
Hi OMF members,
We all know that Cost-per-click (CPC) is the amount you earn each time a user clicks on your ad and PPC is an Internet marketing formula used to price online advertisements. What are the basic difference between PPC and CPC? Please share your experiences with other marketers. Thanks in advance.

Regards,
:)
 

lomey

New member
ppc is pay per click, which an advertiser pays to Google networks, cpc is cost per click that a website owner gets on clicking ads that are placed on his site through Google AD sense account
 

rasel123

New member
Hello lomey,
Thanks for your kind response. After searching in the internet, I have found that the high CPC is good for a keyword phrase. Is that right? If so, Why High Cost-Per-Click (CPC) on a Keyword Phrase is Good? Please share your ideas and suggestions.

Thanks in advance:)
 

jackeric

New member
PPC and CPC are frequently utilized tradable inside the promoting network, anyway as a rule PPC is utilized to portray the sort of publicizing program you are running. CPC, which represents cost-per-click, is typically utilized in conveying what you are really paying per click inside your promoting program.
 

jackeric

New member
PPC and CPC are regularly utilized exchangeable inside the publicizing network, anyway as a rule PPC is utilized to depict the sort of promoting program you are running. CPC, which represents cost-per-click, is normally utilized in conveying what you are really paying per click inside your promoting program.

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manisha

New member
PPC is pay per click , these ads are those types of ads in digital marketing where the advertiser pays to the platform for example Google Adwords only when someone clicks their ads and not when the ad is displayed.

For instance in Search Network Ads on the Google Search Engine Result Pages, the user normally does not click all the ads, maybe none!

Till the user does not click the Ad, the ads collect impressions but not clicks.

So in other words in PPC or pay per click ads the advertiser pays for only clicks and not for impressions of his ads.

The objective of PPC campaigns is to make sure that we maintain a healthy ratio of clicks collected to impressions got, which is called the CTR (click through rate) of the ad. A healthy CTR will result in a higher Quality Score of the Ad.

Higher the Quality Score , higher the position of the ad and less you pay per click of the ad.

CPC means cost per click , there is Max CPC , the maximum amount that the advertiser is wiling to pay for every click of his ad.

Then there is Actual CPC , the actual cost per click of his ad.
 
PPC and CPC are frequently utilized compatible inside the publicizing network, anyway as a rule PPC is utilized to depict the kind of promoting program you are running. CPC, which represents cost-per-click, is normally utilized in imparting what you are really paying per click inside your promoting program.


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jackeric

New member
PPC and CPC are frequently utilized exchangeable inside the promoting network, anyway as a rule PPC is utilized to depict the sort of publicizing program you are running. CPC, which represents cost-per-click, is normally utilized in conveying what you are really paying per click inside your publicizing program.

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michelwill

New member
PPC vs CPC. ... In comparison, CPC is an abbreviation which refers to the Cost Per Click of the advertising within the platform itself. An example where you would use both terms in a sentence would be, “We are running PPC ads on Facebook and are aiming for an average CPC of $0.80”


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dubaitourism

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PPC and CPC are usually used interchangeable over the marketing community, nevertheless generally speaking PPC is utilized to refer to the kind of advertising program you're running. CPC, that stands for cost-per-click, is ordinarily utilized in communication what you are really paying per click inside your marketing plan.
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No, PPC (pay-per-click ) is a version in online marketing, where the one who promote ads will cover a click. PPC is mostly utilized in search engine advertising whereas Google Advertising, Bing Ads and a few more will be under this. Adwords is a tool used to market advertisements in Google and it's not same as PPC.
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