Exact Match Domain:*EMDs may still give you an edge…if it’s a quality site. But if the EMD happens to be a low-quality site, it’s vulnerable to
Country TLD extension:*Having a Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that particular country…but limits the site’s ability to rank globally
Keyword in Title Tag:*The title tag is a webpage’s second most important piece of content (besides the content of the page) and therefore sends a strong*on-page SEO*signal
Title should be 60 to 65 characters
Title Tag Starts with Keyword: According to*Moz data, title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag:
Keyword in Description Tag:*Another relevancy signal. Not especially important now, but still makes a difference.
Description should be 150 to 150 characters
Content Length:**Content with more words can cover a wider breadth and are likely preferred to shorter superficial articles. SERPIQ found that*content length correlated with SERP position:
800 words content should be on the web page with keywords Variations Keywords Variations:
LSI Keywords in Title and Description Tags:*As with webpage content, LSI keywords in page meta tags probably help Google discern between synonyms. May also act as a relevancy signal.
Page Loading Speed via HTML:*Both*Google*and*Bing*use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize.
Duplicate Content:*Identical content on the same site (even slightly modified) can*negatively influence*a site’s search engine visibility
Rel=Canonical:*When*used properly, use of this tag may prevent Google from considering pages duplicate content.
Page Loading Speed via Chrome: Google may also use Chrome user data to get a better handle on a page’s loading time as this takes into account server speed, CDN usage and other non HTML-related site speed signals.
Image Optimization:*Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption.
Recency of Content Updates:*Google Caffeine*update favors recently updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:
Keyword Prominence: Having a keyword appear in the first 100-words of a page’s content appears to be a significant relevancy signal.
Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. Moz’s panel agrees:
HTML errors/W3C validation: Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that WC3 validation is a weak quality signal.
Keyword in URL: Another important relevancy signal.
Breadcrumb Navigation:*This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:
Mobile Optimized:*Google’s official stance*on mobile is to create a responsive site. It’s likely that responsive sites get an edge in searches from a mobile device. In fact, they now add “Mobile friendly” tags*to sites that display well on mobile devices. Google*also started penalizing sites in Mobile search that aren’t mobile friendly
Internal Link Anchor Text: Internal link anchor text is another relevancy signal, although probably weighed differently than backlink anchor text.
Schema.org Microformats:*Pages that support microformats may rank above pages without it. This may be a direct boost or the fact that pages with microformatting have a higher SERP CTR
