Quality Score

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Quality Score measures the quality of your ad by your click-through rate (CTR), the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. QS is a determining factor in your AdRank.

 

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Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.


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Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

 

[FarrukhBukhari1]

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.



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[FarrukhBukhari1]

DescriptionQuality Score is a metric used by Google, Yahoo!, and Bing that influences ad rank and cost per click of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score.

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