About Media Buys
- Thread starter Mehul
- Start date
Thanks for replying...........................
So I just have to pay and send them a email campaign template thats all. But so far I know that marketing company doesn't only markets through sending emails, they runs different campaigns to market their product.
alanmark
New member
Hey Mehul, I wish I could be the 1st replyer of your thread. I am sure you have waited so long to get reply. I am begging pardon for that. Anyways I would like to say something in a very easy word about Media Buying.....
Media Buying is nothing but purchasing space in a media venue. Printed ads in newspaper, 30 sec spots on prime-time television, banner ads on websites all are included in media buying. Even getting listing on OMF Special Offers is also a sort of media buying.
Media Buying is nothing but purchasing space in a media venue. Printed ads in newspaper, 30 sec spots on prime-time television, banner ads on websites all are included in media buying. Even getting listing on OMF Special Offers is also a sort of media buying.
rasel123
New member
Hello Mehul, I am also new in offline marketing. After researching about this, I have found that " The purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website is called Media Buy."
The price of the media buy depends on the specifics of the advertising campaign. On a website, the price would be determined by factors such as where the ad will be placed on the page, how many pages of the website the ad will appear on, how large the ad will be, how many days the ad will run for, how much traffic the website receives and the website's user demographics.
If you are a major player with a huge advertising budget, your media buy of first choice will be television, of course. Smaller businesses make their media buy in the local newspaper or regional magazines, or perhaps on their local television stations. The newest form of media buy is the purchasing of banners, towers and text ads on popular websites. Media buys on websites are usually priced by thousands of impressions, or appearances, with a number of different advertisers rotating through the same space.
The price of the media buy depends on the specifics of the advertising campaign. On a website, the price would be determined by factors such as where the ad will be placed on the page, how many pages of the website the ad will appear on, how large the ad will be, how many days the ad will run for, how much traffic the website receives and the website's user demographics.
If you are a major player with a huge advertising budget, your media buy of first choice will be television, of course. Smaller businesses make their media buy in the local newspaper or regional magazines, or perhaps on their local television stations. The newest form of media buy is the purchasing of banners, towers and text ads on popular websites. Media buys on websites are usually priced by thousands of impressions, or appearances, with a number of different advertisers rotating through the same space.