rasel123
New member
Hello guys,
Cold Calling is one of the outbound lead generation method of marketing. I am now sharing some steps of successful cold calling. These steps are:
1. At first you need to create a targeted telephone list.
2. You need to set a goal and script of your call. You should be clear about what the goal is for your call and write a script to achieve that goal.
3. You need to locate the decision-maker. In some cases, the decision-maker is not necessarily the person who does the buying for the company. So ask the switchboard operator or the receptionist to speak with, "The person who makes the decision regarding . . ."
4. You need to introduce yourself clearly and get to the point.
5. You need to give a benefit statement. You should use simple statement that indicates what the benefit might be of them doing business with you.
6. You need to share your Unique Selling Proposition. In 2 or 3 brief sentences share the benefit of your services, what is unique about it, and one piece of evidence that this works.
7. At last, Accomplish your goal by setting up a meeting. You need to know how to probe, summarize, make an emotional connection with the clients.
I hope that all that steps will help to make a successful cold calling.
Cold Calling is one of the outbound lead generation method of marketing. I am now sharing some steps of successful cold calling. These steps are:
1. At first you need to create a targeted telephone list.
2. You need to set a goal and script of your call. You should be clear about what the goal is for your call and write a script to achieve that goal.
3. You need to locate the decision-maker. In some cases, the decision-maker is not necessarily the person who does the buying for the company. So ask the switchboard operator or the receptionist to speak with, "The person who makes the decision regarding . . ."
4. You need to introduce yourself clearly and get to the point.
5. You need to give a benefit statement. You should use simple statement that indicates what the benefit might be of them doing business with you.
6. You need to share your Unique Selling Proposition. In 2 or 3 brief sentences share the benefit of your services, what is unique about it, and one piece of evidence that this works.
7. At last, Accomplish your goal by setting up a meeting. You need to know how to probe, summarize, make an emotional connection with the clients.
I hope that all that steps will help to make a successful cold calling.